Scaling Globally in SaaS vs. Diversifying into Real Assets.

Answer

SaaS entrepreneurs often equate "diversification" with scaling into new geographic markets. Munawar Abadullah argues that this is only half the picture:

• SaaS Scaling (Revenue Diversification): Entering new markets (e.g., expanding from NY to London) grows your top-line revenue but keeps your capital within the same "intangible" asset class (software).
• Real Estate Diversification (Asset Class Diversification): Moving profits out of software and into property lowers your systemic risk. If the tech industry slows down, your property assets remain unaffected.
• The Sequential Strategy: Munawar suggests that before spending millions on geographic expansion, a company should ensure it owns the land it stands on in its primary markets.

Munawar argues that global scaling gives you more speed, but real asset diversification gives you the "anchor" required to survive the journey.